A partnership with a well-respected local charity is a great way to demonstrate your commitment to the community in which you work. Supporting the Hospice not only fulfils your Corporate Social Responsibility (CSR) goals, getting involved in community activities can also lead to increased morale, longer staff retention and team development. Our team will work with you to ensure your business can also benefit from the support you give us.
A Charity of the Year Adoption is an effective way for businesses to focus their approach to charitable giving and actively involve employees, whilst helping a charity to achieve greater financial security and enhanced community support. The key elements of these partnerships are that the business chooses one main charity to support over a specific time period, usually ranging from one to two years. The partnership is designed to be of mutual benefit and often, although not always, involves the company’s staff in some way. With so many options for staff fundraising this can also be a great opportunity for team building or just simply to have some fun!
This support can range from the more exhilarating and adventurous activities such as running marathons, climbing mountains, trekking across deserts to participating in our own events; from our Cycle 4 Cynthia ride to our Paws 4 a Cause dog walking event. Or maybe you’d like to organise your own events from holding cake sales or fundraising balls, your employees will be raising money for the charity whilst having a great deal of fun and, importantly, working better together as a team. What’s more, with Charity of the Year partnerships increasingly lasting more than one year; this means the company can have a deeper relationship with the charity. We would be delighted to extend the charity partnership for a length of time that matches your company's needs.
Working with us offers a range of benefits, including:
If you are an employer interested in setting up a scheme for your employees, please visit the Institute of Fundraising’s Charitable Giving information pages where you can read and download everything you need to know about Payroll Giving, from setting up and administering the scheme to promoting it within your organisation. These pages include a list of HMRC approved Payroll Giving Agencies.
Payroll giving is one of the easiest and most flexible ways of giving a regular donation and it is totally tax-free. Anyone can give if their pay is taxed through PAYE and their employer offers a payroll giving scheme. Why not ask your employer if they have the scheme set up - if they have, all you need to do is decide how much you want to give and your employer will do the rest. All donations are taken from your gross wages (i.e. before income tax is taken) - that means your donation is worth 28% more than it will cost you.
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There are a number of events throughout the year designed to enable local companies to play a part in fundraising for the Hospice whilst bringing notable benefits to their business. These range from It’s a Knockout, Firewalks, Golf Days, Dragon Boat Racing and many more events that teams from your company can enter along with other supporters of the Hospice. We will be happy to discuss these events with you.
By donating goods (gifts in kind) or services to our hospice, companies are able to contribute in a way that is entirely relevant to their business. Many companies also find it more cost-effective to offer this type of ‘in-kind’ support rather than make a cash donation. Gifts of this nature provide the hospice with invaluable equipment, technology and day-to-day goods that are necessary to run all our services, as well as goods for our shops and prizes for us to use in fundraising raffles or auctions.
Some companies also offer their services free of charge to the hospices, for instance, local solicitors give their time during May to support our Make a Will Week and a local print company who store our accounts for us. All of this reduces our overhead costs and allows us to spend more on what is important – taking care of our patients and their families.
Employees can also get involved in a ‘Donate, don’t dump’ initiative by having a clear out for our charity shops. You designate a day where employees can bring in a bag of donations and we come and collect them all at the end of the day. What also works well is where each employee brings in one quality item, often something they’ve never used or worn. This is a great way of stocking our shops with those extra special items to sell.
Do you want to increase your brand exposure while benefitting from a positive association with a well-trusted local charity. Cynthia Spencer Hospice runs a number of fundraising events throughout the year which generate a great deal of air time and press coverage with local media channels, producing a perfect sponsorship and marketing opportunity for any organisation. Also sponsor advertising may be treated as allowable business expenses when working out your profits for tax purposes.
When making purchasing decisions, many of today's consumers have begun to take a much greater interest in the ethical and social practices of the companies behind the brands. Cause Related Marketing (CRM) allows companies to satisfy this rise in consumer expectations by aligning their marketing objectives with the social objectives of a charitable cause. CRM is one of the fastest growing ways for companies to form partnerships with charities, to the benefit of both parties.
Working with Cynthia Spencer Hospice on a CRM initiative could help provide you with a unique selling point for your product, leading to:
Whether you are launching a new product or would like to support us through sales of an existing product we can support you.